{"id":4549,"date":"2023-12-26T19:11:07","date_gmt":"2023-12-26T18:11:07","guid":{"rendered":"https:\/\/www.fastsolutions.be\/votre-guide-de-lidentite-dentreprise\/"},"modified":"2024-04-29T11:25:14","modified_gmt":"2024-04-29T09:25:14","slug":"votre-guide-de-lidentite-dentreprise","status":"publish","type":"post","link":"https:\/\/www.fastsolutions.be\/fr\/votre-guide-de-lidentite-dentreprise\/","title":{"rendered":"Ton guide de l&rsquo;identit\u00e9 d&rsquo;entreprise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4549\" class=\"elementor elementor-4549 elementor-2951\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05a3505 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05a3505\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-863ee61\" data-id=\"863ee61\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5bf78d elementor-widget elementor-widget-text-editor\" data-id=\"a5bf78d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Qu&rsquo;est-ce qui rend ton entreprise unique ? Comment l&rsquo;identit\u00e9 et les valeurs fondamentales de ton entreprise rayonnent-elles ? En tant qu&rsquo;entreprise, comment t&rsquo;assures-tu de projeter une image unifi\u00e9e au monde ? Une identit\u00e9 d&rsquo;entreprise professionnelle apporte la r\u00e9ponse \u00e0 ces questions. Apr\u00e8s tout, l&rsquo;objectif d&rsquo;une identit\u00e9 d&rsquo;entreprise est d&rsquo;indiquer clairement qui tu es et ce que te repr\u00e9sentes. Dans cet article, nous dressons la liste des principaux \u00e9l\u00e9ments constitutifs de la conception d&rsquo;une bonne identit\u00e9 d&rsquo;entreprise et nous donnons quelques conseils et astuces cl\u00e9s pour cr\u00e9er un guide d&rsquo;identit\u00e9 d&rsquo;entreprise solide.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a0d7ccd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a0d7ccd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ccd9c7d\" data-id=\"4ccd9c7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65ee9fe9 elementor-widget elementor-widget-text-editor\" data-id=\"65ee9fe9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Une image en dit plus que mille mots<\/h3>\n<p>L&rsquo;identit\u00e9 visuelle doit correspondre \u00e0 l&rsquo;image de ton entreprise. Il d\u00e9crit l&rsquo;ADN de ton entreprise et les valeurs fondamentales que tu d\u00e9fendes.<\/p>\n<p>Tu n&rsquo;as qu&rsquo;une seule chance pour une premi\u00e8re impression et c&rsquo;est pr\u00e9cis\u00e9ment ce qui fait qu&rsquo;il est si important de pouvoir transmettre l&rsquo;identit\u00e9 de ton entreprise en un coup d&rsquo;\u0153il. Ce qui est une bonne identit\u00e9 d&rsquo;entreprise pour une organisation peut ne pas l&rsquo;\u00eatre pour une autre.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34827ce elementor-view-framed elementor-position-left elementor-shape-circle elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"34827ce\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.fastsolutions.be\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-heartbeat\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLorsque l'on parle d'identit\u00e9 d'entreprise, on pense souvent imm\u00e9diatement \u00e0 un logo. Assure-toi que ton logo s'adapte parfaitement \u00e0 ton entreprise. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf639e elementor-view-framed elementor-position-left elementor-shape-circle elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"3bf639e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-candy-cane\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tIl ne suffit pas d'avoir seulement un logo. Pour une bonne identit\u00e9 d'entreprise, il faut une combinaison de couleurs, de typographies, d'\u00e9l\u00e9ments de style, de photos... \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18eee42 elementor-view-framed elementor-position-left elementor-shape-circle elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"18eee42\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-lightbulb\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tNe suis pas aveugl\u00e9ment les derni\u00e8res tendances. Tu veux te d\u00e9marquer de la concurrence, et non te fondre dans la masse. Ose \u00eatre cr\u00e9atif. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5193a8e elementor-view-framed elementor-position-left elementor-shape-circle elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"5193a8e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-rocket\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUne identit\u00e9 d'entreprise doit pouvoir \u00e9voluer. Par cons\u00e9quent, continue \u00e0 d\u00e9velopper ton identit\u00e9 d'entreprise. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89678e9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"89678e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e1ba1b\" data-id=\"9e1ba1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be43dd5 elementor-widget elementor-widget-text-editor\" data-id=\"be43dd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-family: inherit; font-size: 1.75rem;\">Rules are not meant to be broken<\/span><\/h3>\n<p>Concevoir un logo et une identit\u00e9 d&rsquo;entreprise est une chose, mais utiliser cette identit\u00e9 d&rsquo;entreprise de mani\u00e8re coh\u00e9rente en est souvent une autre. Pour garantir un usage coh\u00e9rent, un guide d&rsquo;identit\u00e9 d&rsquo;entreprise ou un manuel d&rsquo;identit\u00e9 d&rsquo;entreprise est un outil id\u00e9al. Il garantit que l&rsquo;identit\u00e9 de ton maison est utilis\u00e9 de la m\u00eame mani\u00e8re partout.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b8dfe6 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"1b8dfe6\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9346db6\" data-id=\"9346db6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-de227ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de227ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-16f28eb\" data-id=\"16f28eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f005887 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"f005887\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\"><path d=\"M37.99 44.74a3.037 3.037 0 0 0-2.21-2.61 2.97 2.97 0 0 0 .21-1.39 2.085 2.085 0 0 0-.07-.36 3.162 3.162 0 0 0 1.02-1.18 3.044 3.044 0 0 0-.61-3.36 3.151 3.151 0 0 0 .87-1.1 3.068 3.068 0 0 0-1.32-3.92l-6.43-3.71a3.961 3.961 0 0 0 1.46-1.47l.5-.86a1.01 1.01 0 0 0 .11-.76 1.056 1.056 0 0 0-.47-.61L22.1 18.24a5.057 5.057 0 0 0-3.8-.5l-.9.24a2.956 2.956 0 0 1-2.27-.3L10.5 15.01a1.01 1.01 0 0 0-1.37.37l-7 12.12a1.055 1.055 0 0 0-.1.76 1.026 1.026 0 0 0 .47.61l4.63 2.67a2.971 2.971 0 0 1 1.39 1.82l.25.91a5.164 5.164 0 0 0 1.28 2.19A3.067 3.067 0 0 1 8.34 37H3a1 1 0 0 0-1 1V52a1 1 0 0 0 1 1H8.34a3 3 0 0 1 2.12.88l.66.66A4.994 4.994 0 0 0 14.66 56H29a3 3 0 0 0 3-3 3 3 0 0 0-.17-1H33a3 3 0 0 0 3-3 2.873 2.873 0 0 0-.21-1.1 2.942 2.942 0 0 0 1.32-.77A3.01 3.01 0 0 0 37.99 44.74zM8.13 29.8L4.37 27.63l6-10.38 3.76 2.17a5.014 5.014 0 0 0 3.79.5l.9-.25a3.035 3.035 0 0 1 2.28.31l8.08 4.66a2 2 0 0 1-1.21.94 2.066 2.066 0 0 1-1.52-.2v-.01l-2.59-1.49a.99.99 0 0 0-1.36.35 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M53,62V47h9v15H53z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d503c6d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d503c6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6937067\" data-id=\"6937067\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b48b044 elementor-widget elementor-widget-text-editor\" data-id=\"b48b044\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les lignes directrices ci-dessus ne vous sont sans doute pas inconnues. Apr\u00e8s l&rsquo;\u00e9pid\u00e9mie de corona, notre objectif \u00e9tait de pr\u00e9venir le plus grand nombre possible d&rsquo;infections par le corona. Pour y parvenir, il \u00e9tait important que tous les individus suivent ces lignes directrices au mieux de leurs capacit\u00e9s. Il explique non seulement ce qu&rsquo;il faut faire, mais aussi ce qu&rsquo;il ne faut pas faire. Ces lignes directrices ont \u00e9t\u00e9 communiqu\u00e9es \u00e0 tout le monde afin que chacun sache ce que l&rsquo;on attend de lui.<\/p>\n<p>Un guide d&rsquo;identit\u00e9 d&rsquo;entreprise est utilis\u00e9 de la m\u00eame mani\u00e8re, mais dans le but de garantir l&rsquo;utilisation correcte de ton dentit\u00e9 d&rsquo;entreprise : comment le logo doit-il \u00eatre utilis\u00e9 ? Comment ne pas l&rsquo;utiliser ? Quels sont les codes de couleur \u00e0 utiliser ? Quelles sont les polices de caract\u00e8res qui font partie d&rsquo;identit\u00e9 d&rsquo;entreprise ? Tous ces \u00e9l\u00e9ments doivent \u00eatre d\u00e9crits dans votre guide d&rsquo;identit\u00e9 visuelle.<\/p>\n<p>Les gens ne peuvent utiliser correctement votre identit\u00e9 d&rsquo;entreprise que s&rsquo;ils savent comment l&rsquo;utiliser. Veille donc \u00e0 ce que ton identit\u00e9 visuelle soit accessible \u00e0 tous ceux qui en ont besoin, qu&rsquo;il s&rsquo;agisse de parties internes ou externes.<\/p>\n<p>Fais concevoir ton <a href=\"https:\/\/www.fastsolutions.be\/fr\/solution\/conception-graphique\/\">guide d&rsquo;identit\u00e9 d&rsquo;entreprise<\/a> par nos soins d\u00e8s maintenant, <a href=\"https:\/\/www.fastsolutions.be\/fr\/contact\/\">contacte-nous<\/a> sans engagement.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu&rsquo;est-ce qui rend ton entreprise unique ? Comment l&rsquo;identit\u00e9 et les valeurs fondamentales de ton entreprise rayonnent-elles ? En tant qu&rsquo;entreprise, comment t&rsquo;assures-tu de projeter une image unifi\u00e9e au monde ? Une identit\u00e9 d&rsquo;entreprise professionnelle apporte la r\u00e9ponse \u00e0 ces questions. Apr\u00e8s tout, l&rsquo;objectif d&rsquo;une identit\u00e9 d&rsquo;entreprise est d&rsquo;indiquer clairement qui tu es et ce [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4370,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[47],"class_list":["post-4549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conception-graphique","tag-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ton guide de l&#039;identit\u00e9 d&#039;entreprise - Fast Solutions<\/title>\n<meta name=\"description\" content=\"Des solutions num\u00e9riques pour vous\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fastsolutions.be\/fr\/votre-guide-de-lidentite-dentreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ton guide de l&#039;identit\u00e9 d&#039;entreprise - Fast Solutions\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvre le guide essentiel pour concevoir un guide d&#039;identit\u00e9 visuelle efficace avec Fast Solutions. Apprends l&#039;importance d&#039;une identit\u00e9 d&#039;entreprise coh\u00e9rente et comment elle contribue \u00e0 l&#039;identit\u00e9 de ton entreprise. 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